Gemini

Gemini has completely changed my workflow, speeding up some of the secondary SEO tasks I perform on an almost daily basis. Today, I want to show you how I use Gemini and why you should start using it.

For those of you who don't know, Gemini is Google's suite of AI tools – the direct competitor of ChatGPT. I've always been reluctant to use AI for important tasks like keyword research, SEO-optimized content plans, or article structure.

There are currently two versions of Gemini: the basic and the advanced. The basic is free to use, but the advanced costs around $20 per month, the same as ChatGPT 4. You also get 2TB of storage on your Google Drive, and the first two months are free.

My Experience with AI

Before I start showing how I use it, I want to explain my experience with both Gemini and ChatGPT.

I began using ChatGPT in January 2023, about a month after it was launched. I started with the free version and switched to the paid one in the summer of 2023.

Gemini, I used from the start, in late March 2023, when it was called Bard. When Google relaunched it as Gemini and introduced a paid version, I immediately subscribed to it.

Ever since their release, I've been using both these tools almost every single day for various SEO and writing tasks.

Why I Don't Use Them for Important Tasks

You've probably seen many YouTube videos of people praising ChatGPT for keyword research or creating a content plan.

Yes, if you ask ChatGPT for keywords, it will give you some words. But when you compare them to a list from Google Keyword Planner, Semrush, or Ahrefs, you'll see a completely different result. Plus, ChatGPT is connected to Bing, and less than 5% of people use that search engine.

What I Use Gemini For

Ever since Gemini was released in February 2024, I have been testing its capabilities. I found that the following use cases are where Gemini really shines and helps me save a lot of time.

Analyze Conversations

After the last few Google Algorithm updates, online communities increased their ranking significantly.

Among these, Reddit really stands out. It went from a traffic of 75 million in June 2023 to 453 million in April 2024.

With all that new traffic, think of all the valuable SEO information you can gather from just this website.

Instead of loading it into Ahrefs or Semrush and checking the keywords, I analyze the communities I'm interested in using Gemini, like subreddits or forums. I want more than just keywords. I want to know the questions that real users are asking, so I know what I need to answer in my articles.

This use case is not always accurate, but it gives you a lot of information in just a few minutes rather than spending hours scrolling through tens of comments. One thing I found is that sometimes the same prompt might not work the second or third time, so I vary them a lot.

Here is an example:

• Make a list of all the questions asked here: [URL]

Create Alt Texts

SEO optimization for images is super important, in my opinion, and here Gemini really shines. You just add an image and ask Gemini to create an SEO-optimized alt description. This helps you save a lot of time, especially if your articles include a lot of images.

Here's an example of a prompt:

• Write an SEO-optimized alt description for the attached image. Include the following keyword(s): [keyword]

One thing to note here is that this prompt does not work for images that have people in them. Gemini can't analyze images with humans in them.